Weboo’s Blog

Many customers of Weboo want to know how to make their site popular without the need for effort or on-going work. Unfortunately my response to these questions is “You can’t”. Tonight I have decided to write an article about SEO and in particular content with the hope of helping Weboo’s clients and Weboo’s readers.

Firstly, there are currently millions of web sites on the internet. Millions of these sites are not updated frequently and millions more are updated so infrequently that no one would bother visiting the site occasionally to see if the site has changed. Search engines deem these sites to be updated ‘infrequently’. When a search engine considers a site to be irregularly updated they don’t bother sending their robots to crawl the web site and therefore the search engine does not update its records about the web site often. This leads to a web site being considered static and the likelihood a person would want to visit this site therefore is reduced. The result is a web site is not crawled or updated or visited often therefore its content is less useful than a web site that is updated frequently.

You may think this point is fairly obvious, and you’re right, it probably is. But you would be amazed at how many people want their web site to be number 1 on the search engines yet they don’t want to create and upload any new content. If you think about the web sites you visit frequently, they are sites which always have new content. These sites usually have a dedicated team who update them, they often have advertisements, and they usually are easy to find on search engines.

Now you’re probably thinking “Ian’s right but does he realise how hard it is to come up with content and find the time to update a web site”. You may be surprised when I say it took me nearly a year to create Weboo’s web site, and it has taken me 6 months to begin prioritising this blog and adding items frequently. I know how hard it can be to decide and stick to adding content to a web site frequently.

Therefore I have come up with the following checklist for people who want to have a successful web site which ranks well on the search engines and captures a lot of visitors:
1. Create a web site.
2. Set the meta information correctly and register it with search engines.
3. Create an easy method for web site maintenance such as utilising a CMS or blog.
4. Think about your new site and decide how much effort you can afford to spend on maintaining it.
5. Collect a bunch of information for possible content, I keep a spreadsheet of possible topics I can write about.
6. Start with small pieces of content and regular updates on a long cycle.
7. Decrease the cycle if you want your web site to become a web site people regularly visit.

A web site with a CMS can work particularly well if you would like to post news items. If you want more order for your content or the ability for people to participate in your content, I suggest you try using a blog.

There are many other aspects of SEO which I could discuss today but I think this will do. In future SEO fundamental articles, I intend to discuss the benefits of blogs, the need for correct linking, and I hope to dispel some of the methods people use to promote their web site which you shouldn’t waste your time on because they don’t work.

If you would like assistance with your web site or blog please contact Weboo.

If you would like to share your thoughts and ideas on this post with me and fellow Weboo readers please click the title of this blog post then add your comment in the form at the end of the article.